Customers at Jones Pharmacy on Georgia Highway 85 in Fayetteville
are being greeted by a colorful new display with a surprising
Look closely at the friendly blue labels on 2-ounce jars of
a little wonder cream called Frank K. Woods Pain Relief
Rub, and youll notice its distributed by FC&A
in Peachtree City.
Although most local residents dont know it, little FC&A
is actually one of the ten largest independent publishers in
North America by sales volume. Their nonfiction titles focusing
on health and consumer advice regularly sell in the hundreds
of thousands of copies.
Yet even by those standards, Frank K. Woods Pain Relief
Rub is a bona fide phenomenon. Thousands across the country swear
by it, even though its been available exclusively by mail
or telephone, until now. Jones Pharmacy is the first (and currently,
only) brick-and-mortar store to carry this amazingly successful
It has the highest re-order rate of any of our products, said
FC&A Creative Services Manager Kris Rose. Weve
sold around a million-and-a-half jars since we first started
carrying the cream; thats nearly 400 a day.
Its really special to us that our neighbors here
will be the first to buy it in stores, said Rose. Were
absolutely thrilled to have Jones Pharmacy as our debut retail
outlet. As an independent pharmacy with over 50 years in Fayetteville,
theyre very in tune with their customers, and we value
So whats so unique about Frank K. Woods Pain Relief
Rub? It was developed by a chemist to treat his mothers
arthritis, said Rose. He formulated it to absorb
and act very quickly without heat or cold, and a lot of our customers
mention that. We get tons of mail about the pain rub, and its
always a big hit at the AARP Convention. It really has a following.
FC&A has been in business since 1969 and is widely recognized
as a leading publisher in direct mail. While self-help health
books like the million-plus-selling Prescription Drug Encyclopedia long
made up the core inventory, the company is having great success
with expansion titles such as last years blockbuster Easy
Computing for Seniors.
Quite literally by popular demand, the company has recently
moved a few of its products into retail stores. So next time
those aches and pains flare up, just stop by Jones Pharmacy and
discover for yourself what all the fuss is about.
For more information about FC&A, visit www.fca.com or call